9 TikTok ideas for businesses you can use today
Simple, effective ways to jumpstart your TikTok strategy.
The world is scrolling on TikTok. If your brand isn’t there, you’re leaving potential customers untapped. The good news? Starting your TikTok marketing strategy is easier than you think.
This guide outlines nine simple but effective TikTok content ideas for businesses you can use right now. Plus, see how AI tools like Captions can help you create videos faster and more affordably than traditional production.
Why your brand needs to be on TikTok.
TikTok isn’t just a place for lip-synced pop anthems and viral cat videos anymore. More than half of its users engage with branded posts every day—think quick recipes from a coffee company, or style tips from a fashion label. TikTok’s algorithm surfaces content viewers actually want to see, helping businesses reach new audiences fast.
More eyes on your brand is a plus, but the ultimate goal is better ROI. And TikTok users are highly engaged: About one in three users have purchased a product after seeing it advertised on the platform, showing just how powerful short-form videos can be for your business.
High-performing TikTok ideas for small business marketing
When you think of TikTok videos, you probably think about viral trends and influencers with millions of followers. The truth is, going viral isn’t the only path to success. TikTok’s algorithm prioritizes relevance over popularity. This means you can reach an engaged audience even without millions of followers.
Here are nine proven TikTok business ideas you can implement today.
1. Product demos
Still images and text descriptions only go so far. Whether you’re selling a physical or digital product, video shows how it works in the real world. Demo how your product solves a common problem your audience faces, or show people insider tips to use your products better. Showing real people using your product in UGC-style content helps people imagine that product in their own lives.
Any industry can adapt the product demo format. For example, a B2B software company could demo the best workflow. A fitness brand could show equipment in action for beginners. And a makeup company could show people applying the same makeup to different face shapes.
2. Success stories
Nothing builds credibility like a real customer sharing a positive experience, so invite followers to show how they use your product or service. Encourage them to use branded hashtags to reach a wider audience and track engagement. You can also boost participation by offering giveaways and discounts—gaining more content, traction, and trust for your brand.
For instance, a beauty company could showcase skincare tutorials from everyday users, while a restaurant could feature customers enjoying their favorite dishes.
3. Promotions
TikTok is an ideal platform for sharing promotional offers and announcing flash sales. Quick, energetic clips generate excitement and get shared. This draws in new people and nudges existing followers to take action.
No matter your industry, you could find ways to emulate this exciting, timely tone. Retailers can showcase limited-time deals or trendy specials. Even professionals like realtors can get in the mix, highlighting price cuts or seasonal benefits.
4. Educational content
Genuinely informative tutorials and how-to’s position you as a thought leader in your niche. They also show you care about your audience beyond selling. Giving real value brings trust and authority, even when you’re not actively promoting your products.
For example, you could create beginner-friendly tutorials for newcomers or share quick hacks for busy followers.
5. Community interaction
People love feeling heard, so give your audience a voice by running polls and hosting Q&As. For instance, a skincare brand might host a Q&A asking followers about their biggest skin concerns, while a fashion brand could ask followers to vote on new designs for their spring collection.
This approach increases engagement while helping you gather useful feedback and spot recurring questions. You can also use the insights to refine your approach for future campaigns or even product development.
6. Behind-the-scenes looks
Show the people behind your brand to humanize your TikTok presence. If you sell handmade products, give viewers a look at how you make them. Or, if you run a brick-and-mortar, take them behind the counter to see how things really work. This approach builds relatability, letting your audience connect with the faces, stories, and processes that make your brand unique.
7. Challenges and trends
Join TikTok trends that fit your brand to reach new audiences and grow followers. This is a playful way to showcase your brand without a hard sell. If you already have a sizable following, try creating challenges of your own. A gym could post a fitness challenge, for example. If it takes off, you’ll significantly boost your brand’s visibility.
8. Collaborations
Team up with other content creators or brands to unlock a whole new audience. You could work with someone who’s in the same niche, or find someone in a tangential industry. For example, a retailer might collaborate with a popular local TikToker to draw in more customers. An education influencer might partner with a company that sells lesson plans to bring awareness to their platform.
9. Repurposed content
TikTok loves short-form videos, but you don’t have to start from scratch. Break long-form content you’ve already created, like webinars and tutorials, into smaller clips. A chef, for example, might pull highlights from a cooking video to share quick tips with followers. Clipping lets you get more mileage out of existing content. Pull the best parts, polish them, and scale your content—all without losing your brand voice.
How AI can put your TikToks into overdrive.
Of course, it isn’t easy to slot a whole new platform into your marketing strategy. Ideation, filming, and editing can eat up days or even weeks you just don’t have to spare.
AI changes that. With tools like Captions, you can go from idea to video in minutes. You can generate avatars, edit with AI or even generate an entire video. Then, use simple editing features to update your video and get the perfect clip. Because the tools save so much time, you can fill your content calendar much quicker than before.
Here’s a look at some of the key benefits:
Trade the studio for the keyboard
You don’t need a full production crew or years of experience to create AI content. With strong marketing video ideas, you can craft clips that grow your brand and boost your bottom line. Creating is as simple as prompting—no complicated setups required.
Create at scale, without compromising quality
By leveraging smart tools or reusable templates, you can produce more videos consistently without needing a larger team. This approach helps you stay top of mind with your audience and maintain a professional standard across every piece of content.
Iterate and refine
Because it’s easier and faster to make content, it’s also easier to improve it. You can rapidly iterate off ideas or existing content and optimize for better results.
Upgrade your TikTok content creation workflow with Mirage.
TikTok marketing can feel overwhelming, especially when you’re juggling trends and community engagement. Creating content that resonates takes time and consistency, but it’s easy to get bogged down in the workflow. With Mirage, creative control stays where it belongs: with you. Scale video production and maintain consistent messaging across every clip. Customize actors, backgrounds, and messaging with a simple text prompt, and let AI take care of the rest.
Get started today, and launch your TikTok takeover.
