Share your expertise with thought leadership videos
Video has become a top format for work, education and entertainment. Thought leadership videos are the perfect intersection, helping you showcase expertise in a clear, engaging format.
Why thought leadership videos work
Build credibility through presence
Share what you know in a way that feels natural, direct, and confident.
Strengthen brand authority
Consistent videos build recognition and trust. When people see more videos from you, they'll see you as a voice worth following.
Extend your reach
Videos travel further when they’re easy to watch and share. Short clips turn big ideas into quick, approachable moments that fit how people actually scroll.
How to make thought leadership with Mirage
Make an AI twin in Captions
If you’re making videos starring yourself, try the Captions app. Create an AI twin that looks and sounds like you so it's easy to generate new clips, refresh existing videos or whip up new ideas. No need for physical shoots or expensive setups.
Scale with Mirage Studio
Turn any employee into a spokesperson with Mirage Studio. It removes common video production barriers, making it easy for anyone to build their thought leadership presence. You can also generate AI actors to share on your behalf.
Start your next video
Frequently asked questions
What types of formats are common for thought leadership videos?
Popular types of thought leadership content include whiteboard explainers, market updates, and product breakdowns. It’s also common to publish more conversational clips, like Ask Me Anything snippets and Q&As. Most short-form thought leadership videos are in a 9:16 vertical format for Instagram Reels and YouTube Shorts.
What makes a thought leadership video successful?
Strong thought leadership videos are clear, focused, and memorable. Start with a real question or challenge, explain why it matters right now, and share your take. Keep the pacing natural and the visuals purposeful, they should help people get it, not distract. End with something that sticks: a key insight, a practical takeaway, or a next step.
Where should you publish a thought leadership video?
If you already have a website or platforms with traffic, it’s best to publish content where your audience already spends time. Post to LinkedIn for executive reach and shares, and upload on your website or blog to improve SEO. Sharing clips on social media platforms like Instagram, TikTok, and Facebook can reach your existing audience, and they’re also a great way to build brand awareness through relevant hashtags.