Make your videos work harder: How to repurpose videos across needs and channels
If you want content that actually performs, video is where it’s at. It delivers the highest ROI of any format, with short-form and influencer posts leading the pack.
But creating clips from scratch can take a lot of time and resources. That’s why content repurposing workflows are so important. You don’t have to reinvent the wheel every time you plan your content — turning existing assets into video helps you get more value from what you’ve already created.
How to pick the right content to repurpose
Repurposing video content helps extend its life and broaden its reach. For example, you could turn a best practices blog into a tutorial video or transform your top case study into a testimonial ad.
Nearly 40% of marketers say they don’t know where to start with video. But we’d bet you have tons of assets you can turn into clips. Here are tips to pick the right content for repurposing:
Study your best-performing blogs: Look for posts that have already earned high traffic, strong engagement, and meaningful leads. That shows relevance, so a new format can help extend to new audiences.
Prioritize evergreen topics: Get the most mileage with topics that will stay relevant over time. For example, you could prioritize formats like case studies or product guides rather than seasonal insights or timely news.
Think ahead to visual opportunities: Some concepts lend themselves well to video, while others are harder to explain visually. Make it easier on yourself by picking topics that are easy to visualize or illustrate. That could include things like product tutorials and customer success stories.
Reinforce core messaging: Use video to amplify messaging like brand storytelling or behind-the-scenes clips. That way, you can share company values across more channels and contexts.
Here are some ideas to help get your creative juices flowing:
Convert product documentation into video tutorials.
Highlight blog post takeaways in short summary videos.
Share customer quotes as polished testimonials.
Transform static slides into a dynamic video.
Then: Repurpose videos across channels
Repurposing doesn’t stop with a single post. Once you’ve turned your content into video, you can easily resize and polish to use the same content across multiple marketing needs. Here are some easy content repurposing strategies for reusing the same video across channels and programs:
Cut short social clips from longer videos: Turn existing footage into Instagram Reels, YouTube Shorts, and other quick formats to reach more viewers.
Resize and reformatting videos instantly: Match each platform’s specs for length and dimensions in just a few clicks.
Extract key highlights: Turn important moments into short, on-brand clips to promote new products and share announcements.
Repurpose webinars into bite-sized video clips: Clip highlights of company experts to share with your audience.
Build your repurposing workflows with Mirage
Mirage can help you build a sustainable content repurposing framework across asset types and video types. Scale your video marketing strategy without the headaches of traditional production.
Use Captions to create fast clips from longer videos, edit with a new style, or even repurpose parts of the video for a new topic. With reusable digital avatars and easy customization options, Captions makes it faster to breathe new life into existing content.
