How a startup improved their creative with Mirage Studio
Challenge
A fast-growing startup relied heavily on UGC content to drive performance marketing, but they couldn’t move fast enough to hit their ad creative targets. Traditional processes and timelines were slowing them down, limiting their growth in the process. They were spending 2+ weeks to make a single video—significantly constraining the team’s ability to test and learn at the speed of the market. Creative fatigue would set in before the team could debut new creative, delaying critical insights and opportunities for improvement.
Solution
The team needed a faster, more flexible way to make UGC-style videos. Mirage Studio offered an end-to-end platform that would speed up creative development, enable mass production and help the team apply insights faster. For new campaigns, they could easily generate proof of concept videos with AI, then iterate with their team to make the exact assets needed. Once they found winning creative on target platforms, they could easily apply changes like new hooks or new CTAs to keep improving results.
The ease of creation also helped the team get more tailored creative: Now, they could easily apply nuanced insights and develop more specific versions for individual channels or audiences. The team also supported an extensive launch into more markets, since localization became much quicker compared to traditional methods.
Results
After implementing Mirage Studio into their workflow, campaigns that once took nearly three weeks to launch were going live in a single day. Turnaround time for single videos shrank significantly: They could make a finished video in less than a day. In the past, videos could take up to two weeks to shoot, edit and finalize.
In addition to improved operations, the team started seeing better results. The team’s latest creative saw 83% higher click-through rates, and 33% better conversion rates vs their traditional UGC videos. Hook rates also went up by 41%, showing that the ads made in Mirage Studio actually increased audience engagement compared to other campaigns.
With faster iteration and more control, the team could identify winning creative elements much sooner, ultimately increasing both the pace of learning and the return on their ad spend.