AI Video Is Inevitable — How It’s Built Is Not

Today, the world runs on video. It’s how we learn, how we connect, and how businesses grow. Yet for too long, high-quality video creation has been inaccessible to most—reserved for those with big budgets, fancy equipment, and years of training. Our mission has always been to change that, enabling anyone to communicate their story or idea.

That's why I recently sat down with Alex Heath for The Verge's Decoder podcast. We had a candid, crucial conversation about the future of AI-generated media—not just its incredible promise, but also its profound challenges. In a field moving this quickly, these are exactly the conversations we must be having openly.

This technology is about more than just a new tool. It offers unprecedented economic opportunity to those using it, allowing them to turn their ideas into real businesses or productions.

Every day, we see small business owners, educators, artists, and coaches using our platform to connect with their audience in ways they never could before. It’s the electrician in Ohio making a "how-to" video that doubles their leads, a bakery in Albania increasing the amount of people that walk through the door, or the non-profit in Brazil creating a fundraising campaign on a shoestring budget. This is the "why" that drives us.

But we also know that, with any powerful technology, comes a deep responsibility. As I said in the interview, since we have a seat at the table we want to figure out how to maximize this incredible value while also combating its abuse.

That commitment means exploring new paradigms for trust online. During the interview, I shared one approach we believe holds promise: focusing on cryptographic solutions to verify and “mark what’s real.” Instead of an endless cat-and-mouse game of flagging fakes, we can empower creators and platforms to prove authenticity from the source. This is the kind of foundational, structural solution we are actively exploring.

Our platform-level commitment to safety is the first line of defense. This includes:

• Proactive AI Moderation: Using AI to detect and prevent the creation of harmful content.
  
  
• Human-in-the-Loop Reviews: Our team is directly involved in reviewing content from emerging models to ensure our policies are effective.
  
  
• Clear and Enforced Policies: We maintain a zero-tolerance policy for unauthorized impersonation, sexually explicit content including non-consensual intimate imagery, and other forms of abuse.
  

But technology alone isn't the entire answer. Platform safety is one half of the equation; real-world awareness and accountability is the other. That’s why we are being outspoken and transparent in discussing this topic and hope to work with stakeholders across the globe on the policy efforts that will shape the future of this technology.

The conversation with The Verge is not the end of this discussion; it's the beginning. We are optimistic about the future we are building—one where everyone has the tools to share their story. And we are steadfast in our commitment to building that future responsibly.